Media & Marketing Plan
Traditional Media Marketing
Although technology has made a big impact on promoting events, print, radio and television still reach large numbers of consumers. Dr. Marty's Holistic Pet Expo will utilize all traditional strategies as well as taking advantage of all social media opportunities.
The result will be a branded and well advertised event in a well known and easily accessible public venue.
Making use of today's advanced marketing strategies will be a priority in promoting Dr. Marty's Holistic Pet Expo.
Pixel Tracking implementation will allow a penetration to the most targeted audience not only geographically,
but by identifying those pet owners who are already online searching for holistic products. Thus, every visitor is pre-qualified as a specific prospect for innovative and alternative foods, supplements, and services.